TELLING THE STORY
We have worked in partnership with Deutsche Bank for over 10 years. Trusted to deliver their brand across multiple channels. One of the most productive areas is our ability to take complex narratives and turn them in to compelling and easily understood visuals.
With the Cash Management team, a number of their services can be difficult to convey in an effective way. They wanted to run a video online and on a giant screen on their stand at Sibos that could rapidly get the message across about their Correspondent Payments & Inquiry journey. We drew up a storyboard, creating characters and infographic elements that could be built into a flexible video.
MAPPING THE JOURNEY
Our storyboard mapped the “journey” of an international trade and the payment that went the opposite way. The video was designed to illustrate how before the cloud based solution, sellers didn’t know when they would receive their payment or even how much they would get, as the payment passed through multiple hands.
With the cloud solution, the animated infographic visually represented how both sides of the deal could track not only the movement of the product but the transfer of the payment and eliminate any uncertainty.