COMPLEX DATA

OHALO
BRAND | DESIGN

OHALO BIG DATA

 

Fin Tech’s are changing the landscape of the Financial Services market, with their agility, ground breaking technology applications and use of the Block Chain.

Ohalo were one of early Fin Tech’s based in London and in partnership with their MD we helped formulate their brand strategy and developed their Visual Identity, toolset and language. The logo represents complex data and how they simplify the analysis and draw out clear narratives from it.

 

BLUE IS THE COLOUR

 

The Ohalo Ecosystem, enables companies to become providers and consumers of data, where they hadn’t been previously. The brand positioning that we helped establish had to feel open and accessible. The name Ohalo actually refers to an archaeological site in Greece. The research that we completed, informed the evolution of the colour palette and icons for the logo.

Ohalo was a site where evidence suggested that it was one of the first locations where groups started to work together. The dig discovered groups of elliptical huts and circular patterns. The company were keen to reflect these elements in their visual identity.